For the third consecutive year, GOIL PLC has shared its unique heritage with Ghanaians by getting on board the heritage caravan countrywide tour organized by Citi FM & Citi TV.
GOIL’s participation in the Caravan tour yet again created the opportunity for the company to tell its unique story as Ghana’s number one indigenous Oil and Gas Marketing entity.
As industry leaders, with over 440 sales outlets and a truly national geographical spread, it was also an opportunity to showcase the brand and cement its presence as the market leader with the most retail outlets in Ghana.
The Heritage Caravan tour also created the opportunity for GOIL to introduce its quality range of products, such as fuel and lubricants to customers country-wide through the power of Radio, Television, and social media.
GOIL’s service stations were key stopover destinations for all participants on board, as they exposed participants & on-air listeners to the company’s wide network of stations.
The Heritage Caravan, a 7-day road trip, is organized in the month of March, to mark Ghana’s Independence anniversary celebration. It gives patrons the opportunity to tour the 16 regions of Ghana while experiencing the rich Ghanaian heritage across every region.
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